Services
BLOG
Click on the icon to subscribe to my blog. You can read the blog by clicking on the menu above.
LINKED IN
EMAIL
TWITTER
SKYPE
martincloake@mac.com
martincloake
My Linked In profile has full details of where I have worked, news of current projects, and recommendations from colleagues. It's my CV, online.
Links open in new window
WRITING
You may want a punchy one-liner to publicise your product, a concise paragraph for your web page, or a full-length feature for your magazine. I’ve worked on some of the UK’s biggest-selling magazines, so I know how to engage and entertain readers. My experience in business and contract publishing means I can write accessibly about complex subjects for expert audiences, and follow a client’s brief.
EDITING
Maybe you don’t need original material, you just need to make what you’ve got work harder. I can rewrite copy to make it stand out, sharpening material to make it more compelling and increase the connection with your reader. And once it’s on the page or screen, I can make sure signposts, headlines, introductions, pull quotes and captions all add value. If it’s proofreading or fact-checking you need, I’m fast and accurate. And I understand legal issues, so I can make sure your copy is safe to publish.
TEACHING AND TRAINING
There's a place for expert help, but in the long term it’s better to develop the skills you need within your own organisation. I can provide interesting and stimulating training for individuals or teams. I've been a visiting college lecturer, and I also design and deliver training courses for professional journalists.
You may want a punchy one-liner to publicise your product, a concise paragraph for your web page, or a full-length feature for your magazine. I’ve worked on some of the UK’s biggest-selling magazines, so I know how to engage and entertain readers. My experience in business and contract publishing means I can write accessibly about complex subjects for expert audiences, and follow a client’s brief.
EDITING
Maybe you don’t need original material, you just need to make what you’ve got work harder. I can rewrite copy to make it stand out, sharpening material to make it more compelling and increase the connection with your reader. And once it’s on the page or screen, I can make sure signposts, headlines, introductions, pull quotes and captions all add value. If it’s proofreading or fact-checking you need, I’m fast and accurate. And I understand legal issues, so I can make sure your copy is safe to publish.
TEACHING AND TRAINING
There's a place for expert help, but in the long term it’s better to develop the skills you need within your own organisation. I can provide interesting and stimulating training for individuals or teams. I've been a visiting college lecturer, and I also design and deliver training courses for professional journalists.
BOOKS
I can deliver complete book publishing packages, researching and interviewing, writing and editing for original manuscripts, and following this up with marketing and publicity strategies. I have been commissioned to write and edit ten sports books for leading UK publishers, and have had a number of original concepts adopted after pitching. Full details of each project can be found on the books page of this site.
CONSULTANCY
Sometimes it’s not just a case of finding the right words, but finding the right medium too. My work as a writer and production journalist, plus my experience in editorial research and development, gives me a unique perspective from which to provide the solutions you need. If you think your existing print and publicity material needs a revamp, I can give it a thorough health check. If you want to create an editorial product that raises the profile of your organisation or project, I can help.
PROJECT MANAGEMENT
I can take on the entire process from concept to final delivery, leaving you to concentrate on what you do best. Working to your brief and budget, I can draw up a production schedule, commission and produce material. If necessary I can use my network of contacts to assemble and run a team.
I can deliver complete book publishing packages, researching and interviewing, writing and editing for original manuscripts, and following this up with marketing and publicity strategies. I have been commissioned to write and edit ten sports books for leading UK publishers, and have had a number of original concepts adopted after pitching. Full details of each project can be found on the books page of this site.
CONSULTANCY
Sometimes it’s not just a case of finding the right words, but finding the right medium too. My work as a writer and production journalist, plus my experience in editorial research and development, gives me a unique perspective from which to provide the solutions you need. If you think your existing print and publicity material needs a revamp, I can give it a thorough health check. If you want to create an editorial product that raises the profile of your organisation or project, I can help.
PROJECT MANAGEMENT
I can take on the entire process from concept to final delivery, leaving you to concentrate on what you do best. Working to your brief and budget, I can draw up a production schedule, commission and produce material. If necessary I can use my network of contacts to assemble and run a team.