Martin Cloake

Writing and editorial services

Martin Cloake - Freelance writer, editor, tutor
Home Contact me: Email Mobile: 07966 283446. btn_liprofile_blue_80x15 © 2008-2010 Martin Cloake
Writing
Editing
Teaching and training
Books
Consultancy
Project management
Writing You may want a punchy one-liner to publicise your product, a concise paragraph for your web page, or a full-length feature for your magazine. I’ve worked on some of the UK’s biggest-selling magazines, so I know how to engage and entertain readers in competitive markets.
And my experience in business and contract publishing means I can write about complex subjects in an accessible manner for expert audiences, and follow a client’s brief.

Editing Maybe you don’t need original material, you just need to make what you’ve got work harder. I can rewrite copy to make it stand out, sharpening material to make
it more compelling and increase the connection with your reader. And once it’s on the page or screen, I can make sure signposts, headlines, introductions, pull quotes and captions all add value. If it’s simple proofreading or fact-checking you need, I’m fast and accurate. And I have a good understanding of legal issues, so I can make sure
your copy is safe to publish.

Teaching and training There's a place for expert help, but in the long term it’s more effective and efficient to develop the skills you need within your own organisation. I can provide interesting and stimulating training for individuals or teams which has a lasting effect on your ability to put your message across. I am an Associate Lecturer at the London College of Communications, teaching production journalism across media platforms on the Foundation Degree and leading units for year 1 and 2 students. I teach an adult education evening class in journalism at Goldsmiths College, and I also design and deliver training courses for professional journalists through the National Union of Journalists and journalism.co.uk
Books I can deliver complete book publishing packages, researching and interviewing, writing and editing for original manuscripts, and following this up with marketing and publicity strategies. I have been commissioned to write and edit several sports books for leading UK publishers, and have had three original concepts adopted. Full details of each project can be found on the books page of this site.
Consultancy Sometimes it’s not just a case of finding the right words, but finding the right medium too. My work as a writer and production journalist, plus my experience
in editorial research and development, gives me a unique perspective from which to provide the solutions you need. If you think your existing print and publicity material needs a revamp, I can give it a thorough health check. If you want to create an editorial product that raises the profile of your organisation or project, I can help.

Project management I can take the entire process from concept to final delivery out of your hands, leaving you to concentrate on what you do best. Working to your brief and budget, I can draw up a production schedule, commission and produce material. If it’s a big job I can use my extensive contacts to assemble and manage a team.
Home Contact me: Email Mobile: 07966 283446. btn_liprofile_blue_80x15 © 2008-2010 Martin Cloake