Raising the paywall

The push by media companies to introduce paid-for content is gathering pace. While I still have my doubts about Rupert Murdoch’s ability to get punters to pay for news, I think people may be prepared to pay for more specialist information, especially if it’s searchable. I’d certainly think about paying to subscribe to a searchable archive of World Soccer magazine rather than keeping boxes of back issues on my shelves at home.

Of course, the best thing about all this is that, once the paywalls are introduced, media companies will use that income to invest in staff, create jobs, improve the working experience of journalists and generally reverse the cuts in investment that they say the growth of free content has forced them into. (Remember folks, in cyberspace, no one can hear your hollow laughter).



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