Updated: May 10
I’ve been a bit quiet on here lately because I’ve been hard at work in my new full-time job. It’s a magazine launch, across print and website, and like any launch the run-up to issue one has been pretty busy. The magazine is called economia, and it’s the membership magazine for the Institute of Chartered Accountants in England and Wales.
I’m working for Progressive Customer Publishing, the customer publishing arm of Progressive Media, the company which owns the New Statesman and Press Gazette among other titles. There’s a short introductory video you can watch below.
Our brief is to produce an authoritative magazine covering not just accountancy, but business and finance generally. It was that which attracted me back into full-time work. I’ve also had the chance to help build what is a really good team of people under a great editor, Richard Cree – formerly editor of the Institute of Directors’ magazine Director. It’s challenging and hard work, but very exciting putting together what is the biggest UK business magazine launch for 40 years. What’s particularly attractive for me in the chief sub’s role is the chance to create a brand across print and web from scratch, rather than attempt to stitch together existing models. We’ve recruited a top-notch online editor, Helen Roxburgh, who has some great ideas for building our online presence, and together with a very talented team of writers and designers we’re hoping to make the kind of impact ICAEW wants to establish it at the forefront of debate.
The office is based just off Fleet Street, the irony of which is not lost on me. As the rest of the industry moves away from what was once its centre, I’ve ended up there after 23 years in the trade, putting together a very modern, multi-platform project. When I’ve been able to get out for a walk at lunchtime, it’s been very interesting exploring the side streets still adorned with the names of the tabloid racing tipsters and looking up the famous old haunts of the Street. The history of the trade is still all around. Opposite our office sits the old Evening News building, and if you look up on the brickwork you can still see the metal wheels which they used to winch the paper bales up onto the press.
There will be more to come on this, plus all the usual stuff continuing on the blog. I hope you’ll stick with me.