What’s the point of filling the procrastination gap?

I came across a couple of really interesting pieces on media, and social media in particular, this morning. Ben Hammersley, the associate editor of Wired UK, provides a very interesting analysis in an interview with journalism.co.uk, saying “People have embraced an awful lot of stuff because it’s fashionable or they feel they should (…) When you actually look at the thing, you very rapidly come to the conclusion they’re not just a waste of time, they’re a waste of creative resource and money.” His argument chimes with my own view that we need more focus on substance and less on form, and he has some interesting things to say about production journalism too.

There’s also a nice piece in the March issue of Shots magazine on blogging, which approaches the subject with some much-needed self-deprecating humour. Blogger and advertising creative Ben Kay, who blogs at ifthisisablogthenwhatschristmas.blogspot.com, reckons blogging “fills the procrastination gap in creatives’ days like hot air fills a balloon”. 

I should point out that the feature celebrates the positive side of blogging. I don’t want to provoke an avalanche of angry comments – although it’s all traffic, I suppose. But it’s encouraging to see some analysis that delves below the surface, and some evidence that us very serious and self-regarding media folk are able to get over ourselves occasionally.

#WiredUK #Socialmedia #Subbing #Shots #BenHammersley

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I started blogging in 2009. Back then blogging still seemed pretty cutting edge, although the tipping point for it to go mainstream had come around 2005. By the end of the first decade of the century

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